Teaching


As a dedicated educator in the field of marketing technology, I have been involved in various teaching roles across different academic institutions. My teaching portfolio highlights my commitment to providing high-quality education in digital marketing and related disciplines. Below is an overview of my teaching activities.


ZHAW School of Management and Law

Undergraduate Courses:
Online Marketing: The Challenge (Autumn 2021 – Present)
– Digital Marketing Project Management (Autumn 2023 – Present)

Graduate Courses:
Digital Marketing & Online PR (Spring 2020 – Present)
Content Marketing (Starting Autumn 2024)

Continuing Education:
– CAS Advanced Digital Marketing (Spring 2019 – Present)
– CAS Content Marketing (Starting Autumn 2024)

Thesis Supervision:
>30 BSc theses
>10 MSc theses
>10 MAS theses

FHGR University of Applied Sciences of the Grisons

Undergraduate Courses:
Smart Targeting (Autumn 2019 – Autumn 2023)
– Marketing for Digital Business Management (twice annually from Spring 2022 – Spring 2024)

Thesis Supervision:
>10 BSc theses


My teaching philosophy is centered around fostering critical thinking, practical application of theoretical concepts, and keeping abreast of the latest industry trends and technological advancements. Through these courses, I aim to equip students with the necessary skills and knowledge to excel in the rapidly evolving digital marketing landscape.

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