Services of Valerio Stallone, PhD

With extensive expertise, I offer specialized services designed to meet the needs of individuals and companies aiming for excellence.

Sound decisions in marketing, AI and executive education

I advise leaders on strategic questions at the intersection of markets, customers and technology. I also work with universities and learning organisations on programme development, applied research and thesis supervision.

My perspective combines academic research with senior experience in marketing, higher education and organisational leadership. I hold a PhD in Marketing from Maastricht University and have held marketing leadership roles at Ava and SELFNATION.

Strategic Advisory & Executive Sparring

For leaders facing consequential decisions about marketing, AI or digital transformation.

I provide an independent perspective, challenge assumptions and assess available options against customer needs, organisational capabilities and commercial priorities.

Typical outcome: a clear assessment of the options, including priorities, risks and unresolved decisions.

Engagements can take the form of a focused advisory assignment, ongoing executive sparring or an advisory board mandate.

Executive Workshops & Speaking

For leadership teams that need to develop a shared understanding, resolve competing views or decide how to proceed.

I design and facilitate sessions around the organisation’s specific questions. Possible areas include:

Evaluating and prioritising AI applications in marketing
Defining human accountability in AI-enabled organisations
Translating customer behaviour into marketing decisions
Leading under technological uncertainty

Typical outcome: a documented decision framework, shared priorities and agreed next steps.

Keynotes and expert talks provide a research-based foundation for further discussion and decision-making.

Executive Education & Programme Design

For universities, professional associations and corporate academies developing or reviewing an educational offering.

I support the process from initial market analysis to a coherent programme concept. This includes defining the target audience and learning outcomes, structuring the curriculum, and designing suitable teaching and assessment formats.

Typical outcome: a decision-ready programme concept with a clear position, curriculum architecture and delivery requirements.

Research for Management Decisions

For organisations that need a reliable answer to a marketing or technology question before committing resources.

I review and assess the available evidence, identify what can reasonably be concluded and translate the findings into the organisation’s decision context.

My main areas of expertise include marketing technology, artificial intelligence, digital advertising and consumer responses to emerging technologies.

Typical outcome: an accessible executive briefing or written analysis setting out the evidence, available courses of action and remaining uncertainties.

External Thesis Supervision

For universities seeking an external main supervisor or co-supervisor in marketing and digital business.

I support students in refining their research question, establishing a sound theoretical basis, selecting an appropriate research design and interpreting their findings critically. The supervision follows the academic and procedural requirements of the commissioning institution.

Typical outcome: rigorous academic guidance informed by experience in marketing practice, research and higher education.

Working Together

Every engagement starts with a clear question and a defined deliverable. Scope, timing and fees are agreed on that basis.

My work focuses on strategic advice, structured decision-making and research-based analysis. Private engagements are assessed and kept separate from my responsibilities at HWZ.