My research and publication activities reflect my deep engagement with the evolving fields of digital marketing, blockchain technology, and AI in marketing. Below is an overview of my key publications, conference contributions, and ongoing research projects.
For a full list of publications, please visit my Google Scholar profile.
Journal Publications (Selected)
Stallone, V., Wetzels, M., Mahr, D., & Klaas, M. (2023). Enhancing digital advertising with blockchain technology. Journal of Interactive Marketing, 59(1), 76-98. https://doi.org/10.1177/1094996823118554
Stallone, V., Hüttermann, M., & Haefliger, F. (2021). Video production and distribution platform in Swiss sports teams: An analysis of acceptance and willingness to pay. Frontiers in Sports and Active Living. https://doi.org/10.3389/fspor.2021.722043
Stallone, V., Wetzels, M., & Klaas, M. (2021). Applications of blockchain technology in marketing: A systematic review of marketing technology companies. Blockchain: Research and Applications, 2(3), 100023. https://doi.org/10.1016/j.bcra.2021.100023
Stallone, V. (2020). Do not trust me: How news readers perceive and recognize native advertising. IADIS International Journal on WWW/Internet, 18(1). http://www.iadisportal.org/ijwi/papers/202018101.pdf
Hüttermann, M., Trail, G. T., Pizzo, A. D., & Stallone, V. (2020). Esports sponsorship: An empirical examination of esports consumers’ perceptions of non-endemic sponsors. Journal of Global Sport Management. https://doi.org/10.1080/24704067.2020.1846906
Conference Publications (Selected)
Stallone, V., Volkmar, G., Klaas, M., Burri, N. (2024). AI in Advertising Agencies: Current and Future Developments. In AMA Summer Academic Conference 2024 (p. 2). https://www.researchgate.net/publication/383942366_AI_in_Advertising_Agencies_Current_and_Future_Developments/references
Caviezel, M., Spychiger, F., & Stallone, V. (2024). Aspects for implementations of decentralized autonomous organizations (DAO) in Switzerland. In A. Rocha, H. Adeli, G. Dzemyda, F. Moreira, & V. Colla (Eds.), Lecture Notes in Networks and Systems: Vol. 801. Information Systems and Technologies (pp. 366-376). Springer. https://doi.org/10.1007/978-3-031-45648-0_36
Zwicky, A., Stallone, V., & Haarmann, J. (2023). Generation Y health care professionals and their acceptance of chatbots. In A. Rocha, H. Adeli, G. Dzemyda, F. Moreira, & V. Colla (Eds.), Lecture Notes in Networks and Systems: Vol. 799. Information Systems and Technologies (pp. 232-241). Springer. https://doi.org/10.1007/978-3-031-45642-8_23
Kaya, T., & Stallone, V. (2022). How much are our customers worth? Investigating the ease of use and usefulness of data coopetition for SME. In Proceedings of the International Conference on Marketing and Technologies (ICMarkTech), Santiago de Compostela, Spain.
Stallone, V., Gägauf, A., & Kaya, T. (2022). Who ate all our cookies? Investigating publishers’ challenges caused by changes in third-party cookie tracking. In S. Decker, F. Domínguez Mayo, M. Marchiori, & J. Filipe (Eds.), Proceedings of the 18th International Conference on Web Information Systems and Technologies – WEBIST (pp. 97-104). SciTePress. https://doi.org/10.5220/0011336400003318
Stallone, V., Rozumowski, A., Pelka, A., Riesig, D., & Pankratz, C. (2021). Now you see me: A quantitative study on the effects of ad blocker usage on users’ brand perception. In Á. Rocha, J. L. Reis, M. K. Peter, R. Cayolla, S. Loureiro, & Z. Bogdanovic (Eds.), Marketing and Smart Technologies: Proceedings of ICMarkTech 2020 (pp. 699-708). Springer. https://doi.org/10.1007/978-981-33-4183-8_56
Stallone, V., & Koller, S. (2021). Ephemeral social media content: Remember after seeing instead of burn after reading. In Proceedings of the European Marketing Academy.
This body of work underscores my commitment to advancing knowledge and practice in the realms of digital marketing, technology integration, and consumer behavior. Through continuous research and collaboration, I aim to contribute meaningfully to the academic and professional discourse in these dynamic fields.
For further details, please visit my Google Scholar profile.
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