I have pursued extensive education and continuing professional development to enhance my expertise in marketing technology and management. Below is an overview of my educational background:
Academic Education
Ph.D. in Marketing
Institution: Maastricht University
Duration: 2019 – 2024
Thesis: “Blockchain reactions: the marketing trek from knowledge to decision” (https://doi.org/10.26481/dis.20240508vs; Supervisors: Prof. Dr. Martin Wetzels and Prof. Dr. Dominik Mahr)
Master of Arts in Management & Economics
Institution: University of Zürich
Duration: 2010 – 2012
Thesis: “Social Networks – Fundamentals, State of the Art, and Future Concepts” (Supervisor: Prof. Dr. René Algesheimer)
Bachelor of Arts in Management & Economics
Institution: University of Zürich
Duration: 2006 – 2010
Thesis: “An economic view of talents and superstars in different areas” (Supervisor: Tobias Duschl, PhD)
Continuing Education
CAS Higher & Professional Education
Institution: ZHAW
Completion Date: December 2024
This structured educational journey has provided me with a robust foundation in both theoretical knowledge and practical skills, enabling me to contribute effectively to the fields of digital marketing and marketing technology.
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